Salesforce helps Saks Fifth Avenue level up its e-commerce personalization game

Through its partnership with cloud-based software provider Salesforce, luxury department store Saks Fifth Avenue is offering a more personalized experience to its e-commerce shoppers. After re-platforming saks.com with Salesforce Commerce Cloud, the retailer now has greater access to a range of customer data points, including returns they’ve made or items that have been added to their carts or wishlists. This level of intel is providing Saks a more complete view of its shoppers’ behaviors, both in-store and online, which in turn is facilitating more tailored recommendations and messages they share with each of their shoppers.